Ecohome's Packaging Strategy and Design to Improve New and Current Bioproduct's Competitiveness, Sourcing, and Circularity

• Country: South Korea
• Summary: Ecohome's Packaging Strategy and Design to Improve New and Current Bioproduct's Competitiveness, Sourcing, and Circularity
• KRT Ref No: 55904455
• Deadline: 13 Aug 2021
• Financier: Other Funding Agencies
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.: 100005175
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• Description:
• Request for proposals are invited for Ecohome's Packaging Strategy and Design to Improve New and Current Bioproduct's Competitiveness, Sourcing, and Circularity in Colombia Proposed Activities for the Overall Project The project involves the following activities: Scope 1: Development of global diagnosis and inspiration map for new packaging strategy: developing a competitive, easy sourcing, and low plastic and carbon footprint packaging strategy for its current and new home and garden care bioproducts following circular economy principles that help the company transition and invert (turn around) its sales mix from small packaging (90%) towards bulk packaging sales. Scope 2: New Packaging Strategy and Definition of short, medium, and long-term actions for its implementation: Facilitate the identification and definition of the short-term actions needed to translate the strategy into early victories as well as the medium- and long-term actions required to integrate these into the company's value proposition and business planning model. Scope 3: Comprehensive packaging design: Conduct a co-creative process for the redesign of the packaging (including bottles, labels, and boxes) at a structural and graphic level, taking as a starting point the new strategy that contributes to economic competitiveness, sourcing easiness, technical feasibility, and circular economy approach. 2) Scope of Work Scope 1: Development of global diagnosis and inspiration map for new packaging strategy 1.1 The selected Service Provider will conduct and facilitate a portfolio through a participatory working session, kicking-off the project by socializing the information that has been built as a starting point, the past experiences and lessons of the current packaging, and the expectations and needs of the project in the short, medium and long terms. Report 1.1. A Summary of this participatory working session with prioritized criteria, baseline indicators (i.e., current costs and COGs %, SWAT analysis), and target success KPI's will be delivered. 1.2 Benchmarking and Spot Brands: a global case search (in Colombia and internationally) within and outside Ecohome's product categories will be conducted to inspire new possibilities and scenarios for competitiveness and circularity, how other brands have done it, and what can be learned from these. Report 1.2. The information gathered will be presented in a global diagnosis, containing a trends report and an inspiration map. Scope 2: New Packaging Strategy and Definition of short, medium, and long-term actions for its implementation: Ideation participatory working session and strategy definition: An ideation process will be conducted using the initial diagnosis and the inspiration map. The approach will embrace the key criteria and KPI's evolving from broad to particular aspects, tracing a global path towards competitiveness, easy sourcing, and circularity as well as defining concrete actions needed in the short, medium and long terms.
• Documents:

 Tender Notice